This is another follow up to my 4 Month old blog post – how you may be loosing your mobile traffic to Google AMP pages.
Note: AMP stands for Accelerate Mobile Pages – and it’s a roughly year old project from Google that aims to optimize mobile browsing experience by providing a free cache/CDN layer, as well as a subset of HTML and JS library to help improve rendering on mobile devices.
My biggest complain was that AMP was serving the content from their own (Google) servers and did not allow an easy way for users to see, copy, share and navigate to the original site/page.
I am happy to announce that as of now the the navigation bar has a new icon that allows users to easily see and go to the original page.
While I still have some concerns about the AMP project and question the good vs bad trade off that it provides (see the original post for some of my concerns) it’s nice to see AMP team listening to user’s feedback.
Most importantly, I am really happy to see this much needed feature implemented both as a user and as a publisher of AMP content.
Netochukwu says
September 5, 2017 at 11:31 pmHi Alex. I’m still undecided over implementing AMp for my new blog. What do you think about the AMP project with your experiences so far.
Alex Kras says
September 6, 2017 at 8:13 amMy advice is, if you are going to be writing on the subject that a lot of other people are writing on (I.e. News) you have to implement it.
For all other content, I wouldn’t.
markodjukic says
October 12, 2019 at 2:44 amI believe that this advice is still relevant, october/2019 ?
Simon says
June 22, 2017 at 2:04 amHi Alex, Great set of posts on AMP. I’m still undecided! One thing I spotted in your GIF animation was that the Google Adsense Ads that appear on your site don’t show up in the AMP version of your page. Have you noticed a drop off in Ad revenue from mobile since implementing. I think this could be a big issue for a lot of people. I can’t believe that AMP doesn’t allow for Adsense, its cutting off part of Googles own revenue stream!
Alex Kras says
June 22, 2017 at 2:34 amYes, good catch.
I was actually was afraid that people would make a revers argument, like “See AMP is hiding ads, it’s good for users”.
In actuality, AMP does work with Adsense. But it uses a different template for AMP pages vs regular pages. Since I did not take the time to modify the AMP template the AMP version on my site does not have Adsense ads. But it most definitely supported and can be done.